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Peter Vesterbacka, Mighty Eagle at Rovio Entertainment LTD., talks about the future of Angry Birds and the importance of building a fan base.
What started as a casual game in 2009 became an international phenomenon within a few months of its release. Five years since its launch, Angry Birds is not only the most downloaded game of all time, it’s a renowned entertainment brand that’s branched out into animations, books, consumer products and more, including a movie slated for release in 2016. How will the company continue to evolve in the next five years?
Gamelab Mobile is sponsored by Amazon Appstore, Rovio and Samsung, and is an exclusive conference that explores the Edge of Innovation in mobile gaming.
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