It’s one thing to build an audience — it’s another to monetize your audience.

There are infinite products and services you can sell, but success in doing so ultimately hinges on one thing: Alignment.

The audience you target, products you offer, and ways you position them must be in alignment with each other.

To ensure your efforts to monetize your audience are not mismatched, consider the following six questions…


1. Will you monetize an audience of the many or the few?
2. Will you sell to an audience seeking a solution or an audience who doesn’t know they have a problem?
3. Will you teach people how to do something or do it for them?
4. Will you sell something that earns or costs?
5. Will you target new money or existing spend?
6. Will you sell to people once or on repeat?

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