The video was directed by Nathan "Karma" Cox (Queens of the Stone Age, Linkin Park, HIM) and tells the story of "a Super Villain down on his luck" whose "life's mission is to destroy the planet" trying to find a way to make his way back to "respectable evil genius status." The clever, stylized clip boils with a cinematic resonance and underlying social statement about "corporate takeovers and the current political climate" all to the soundtrack of the sardonic rock 'n' roll of MONSTER MAGNET.

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