Kyle, Anne, and Jack discuss Amazon DSP & AMC. This conversation happens on a weekly basis internally, enjoy a glimpse of our programmatic discussions.

0:00 Intro Question - What's your favorite DSP feature?
3:15 What is the value of the Pacvue DSP tool?
7:00 Metric Availability in Pacvue & AMC Intro
9:04 Comparative Cost Per Acquisition
10:50 Customer Journey
11:50 Retail Media vs Legacy Media
12:45 Measurement before AMC
14:50 Amazon Brand Metrics & LTV
17:00 Introducing AMC
19:40 What does AMC look like?
21:40 Pacvue x AMC
22:50 AMC Wishlist
27:20 Brand Goals
30:55 Media Planning & Budgeting
36:00 1P Audience Precision & Integrity
40:45 Reach (Everyone)
43:00 Lookback’s, Frequency, Bids
46:35 DSP AI & Delivery Rate
48:15 Streaming TV
52:30 Getting Started

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