Wouldn’t it be nice if your home sold for more than you could imagine? ⤵️

What if there was a way to make that happen?

When I work with you to sell your home, the biggest focus of our conversation is list price. If we don't get the list price right, all the marketing in the world isn’t going to help.

But how do we determine price? Is there a strategy?

I’m glad you asked. 😊 I have 3 strategies to determine your list price.

They all have the same starting point.

We look at active, pending and recently sold homes that are comparable to yours—similar features, square footage, bedrooms, bathrooms, etc. to determine the fair market value.

The key difference is how we price your home in relation to fair market value.

In the first pricing strategy, we price your home slightly above fair market value.

We’re looking for that “needle in a haystack” buyer. The buyer that will come along and just fall in love with your home and is willing to pay whatever they have to get to your home.

Sometimes this strategy works.

The second pricing strategy is to price your home in line with fair market value.

This strategy will most certainly procure a buyer for your home. It just may only be one buyer and that buyer may offer a price lower than what you are asking.

The third pricing strategy is to price your home slightly below fair market value.

When buyers see a beautiful home like yours at an amazing price, they fall in love with your home based on the price—before they even see it..

This creates a frenzy of interested buyers and the demand goes through the roof, getting you the most money possible for your home.

The right pricing strategy to use depends if you want 1-2 interested buyers or a frenzy of interested buyers.

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