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Today we have one of the most successful businessmen in India. We have Kishore Biyani in conversation with Raj Shamani. He had a net worth of $1.78 billion. He is the founder of some of our most loved brands Pantaloon and Big Bazaar.
In today’s episode, we will dive deep into Kishore Biyani’s stories, ideas, and observations that led to such successful businesses. We talked about the young days that shaped him into such a brilliant person. The habits we can inculcate to become exceptionally great at what we do. He shares an interesting story and breakdown of how he started Pantaloon and Big Bazaar. He talks about how to spot new trends, and how to include them and scale the business. We talked about different brand-building strategies used while building a brand for different consumer segments.
Towards the end, he also shared which cities in India fascinate him and the reasons behind them. He explains the difference between how the Indian market and consumption pattern has changed over the years. I also asked him two things that he would change if he had a chance to start everything from scratch and his answer was quite different from what I expected. This episode was one of those episodes where I was constantly surprised by the detailed observations he was sharing about business, market, and consumer behaviour. If you are a budding entrepreneur then this episode will give you a new perspective to look at business.
If you enjoyed this episode, don’t forget to subscribe to our channel and comment down below which entrepreneur would you like to see next on Figuring Out.
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My gear for shooting this video:
Canon EOS 200D II 24.1MP DSLR Camera: [ Ссылка ]
Canon EF50MM F/1.8 STM Lens: [ Ссылка ]
Canon EF-S 18-55mm f/3.5-5.6: [ Ссылка ]
Yunteng Aluminium Tripod (Vct-690, Black): [ Ссылка ]
Zoom H6 All Black (2020 Version): [ Ссылка ]
Shure SM7B Cardioid Vocal Dynamic Microphone: [ Ссылка ]
Shure MV7 USB Podcast Microphone: [ Ссылка ]
GODOX SL150II 150W LED Video Light: [ Ссылка ]
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Timestamps:
00:00 - Intro
02:41 - Kishore Biyani’s journey
03:58 - His first 2 books
05:01 - Why is understanding design important?
06:16 - How he made Pantaloons?
08:01 - How he started Big Bazaar?
10:04 - Tips & tricks of supermarket
13:09 - Indian vs US customers
15:16 - Genius insights of Big Bazaar
18:05 - What went wrong with Big Bazaar?
21:58 - Why DMart won in India?
23:40 - Brand building in India
26:10 - Soap brand in India
27:21 - Psychology of Indian customers
29:56 - Biggest change in India
34:17 - US is not the right role model for India?
35:58 - Which cities are best for business?
43:23 - Which city is not good for business?
44:33 - Mumbai Vs Delhi
45:59 - What would he change in his journey?
47:19 - Religion as a market in India
48:52 - Problem of getting funds for business
51:39 - You don’t need to work so much
52:47 - Conclusion
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,
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Instagram @RajShamani
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Facebook @ShamaniRaj
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LinkedIn - Raj Shamani
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
