Things are just things. A stamp is just a stamp. A pen is obviously a pen. Even if it's a fancy clicky kind of pen. But there are some things. Those special things. With hidden genius. Which aren't quite the things you think they are. Not by any stretch of the imagination. air up is one of those things. Because it's not a water bottle. It's an air up bottle that flavors ordinary water through scent alone using flavor pods. A revolutionary, first time ever in history way to experience flavor. While drinking pure water.

Chapter 03 of "Not A Water Bottle" an @airup x @tresbien.agency campaign.

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