Ever wondered how to segment in Salesforce Marketing Cloud without SQL queries?
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In this video Anthony (CEO of DESelect) explains how to create advanced segments in Salesforce Marketing Cloud without the need to rely on SQL queries or other segmentation tools. Instead, he presents an alternative drag-and-drop segmentation solution DESelect ([ Ссылка ]).

➡️ Watch this video and find out how to immediately save 50% of the time you spend on data management in Salesforce Marketing Cloud.

➡️ Below you can find the highlights of the video, simply click to watch the most important part of the video immediately.

00:00 - Introduction
1:29 - Customer Success Story (Cambridge University Press)
3:20 - Customer Success Story (Practice Law Institute)
5:04 - Reviews from our customers and partners
5:26 - Who is DESelect for?
8:01 - How we came up with DESelect
9:45 - Who are we? (DESelect founders)
10:11 - How to segment in Marketing Cloud without SQL?
10:50 - Insight #1
12:25 - Say no to targeting ping-pong
13:10 - Insight #2
16:24 - Comparing segmentation alternatives: Filters
16:52 - Comparing segmentation alternatives: CRM Reports
18:00 - Comparing segmentation alternatives: SQL queries
18:45 - Audience management solutions
20:22 - How will you benefit from using DESelect?
22:22 - DESelect key features
24:29 - Selection creation in DESelect
37:07 - Complementary services
39:19 - DESelect Support Portal
40:52 - The value you will get
41:43 - SFMC automated segmentation business case
45:08 - DESelect pricing model
46:22 - Try out DESelect
47:31 - To sum up: what do you get with DESelect?

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