Rebranding a company is a challenging project, let alone trying to do it for your own company.
How do you set the parameters for creative exploration?
How do you critique a design concept?
How do you create a robust visual identity that resonates both internally and externally?
That’s what we’ll be showing you in this mini-series. Inspired by our friends/mentors at The Futur, we’ll be documenting our journey at REX Marketing + Design as we embark on our own internal rebrand. You’ll see our team members brainstorm, design, and pitch ideas for the REX rebrand, and can follow along our creative process step by step. We hope to give you the tools to do the same yourself, or feel more confident in leading your design team.
In Episode 1 we're sharing what led to our decision to rebrand - the red flags and challenges that helped us realize it was the right time. We'll talk a bit about the original intention behind the existing REX visual ID, and what the first couple steps are to redesigning a new one. You'll also hear from Melissa, Christian, and Allison on how they feel about managing the relationship dynamics on an internal project like this one. Make sure to watch until the end for "The 3 things you need to start an internal rebrand"!
www.startwithrex.com
