In this Indian consumer episode, we talk about what's different about India and how it affects consumer behaviour. We explore the business marketing, branding and consumerism trends in India and discuss how they've affected the country's economy.

India is a huge country with a lot of diversity, and that diversity affects consumer behaviour. In this episode, we explore some of the different consumer trends in India and how they've affected the country's economy. From brand loyalty to the influence of celebrities, we cover it all in this Indian consumer episode!

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