In this episode of Empire, Jason and Santi are joined by Cooper Turley, aka Coopahtroopa, for a master class on music NFTs. We all listen to music every day, yet monetization for 99% of artists is abysmal. Coop explains how artists can leverage Web3 to maximize revenue, fan engagement and creativity.
We explore how music NFTs work, why they have value, which artists should participate and how Web3 will revolutionize the music industry. Cooper is an absolute expert, you won't want to miss it!
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Timestamps:
00:00 Intro
02:00 Coop Records & Intro to Music NFTs
06:50 The Evolution of Music Monetization
11:30 How to Value Music NFTs
14:41 Artists as CEOs & the Music NFT Market
22:59 Circle Ad
24:41 Should Every Artist Create Music NFTs?
28:57 Do Music NFTs Need Utility?
37:40 One-of-Ones vs Collections
41:35 AI-Generated Music & Virtual Artists
47:05 Monetization, Fan Data and the Innovator's Dilemma
53:16 Incubating Artists, Creator Equity Tokens & Community
1:00:01Tokenized Media & Rapid Fire Questions
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Resources
Relics by Monstercat
[ Ссылка ]
Hume
[ Ссылка ]
Coop's Substack
[ Ссылка ]
Coop Records
[ Ссылка ]
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Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.
