This session will discuss how TikTok creates space in the creator economy for artists to own their narratives. Sadie Jean will chat with Corey Sheridan about their success on the community-driven video platform and its impact on her artistry. Sadie Jean, the 19-year-old Orange County native’s first-ever song “WYD Now?” has become a certified sensation on the app, thanks to the power of the #OpenVerseChallenge — a TikTok format that invites other creators to duet with her during an instrumental opening on her song.

About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, this year’s online event features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.

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