골목식당에게 새로운 판로를...코로나 시대의 밀키트
Sales via consumer foodservice hit hard during the pandemic as restaurants had to close due to lockdown and repetitive curfews imposed by the government.
Against this backdrop, many players in foodservice found ways to commercialize their popular menus in the form of meal kit, in collaboration with manufacturers or distribution channels.
Our Seo Eunkyung reports.
"This restaurant has been designated by the Ministry for SMEs and Startups as a so-called "Hundred Years Store".
Out of all the restaurants with at least 30 years of history, the ministry choses those it considers worthy enough to survive at least 100 years.
And to help them survive during the pandemic... a leading company in the Korean meal-kit market is selling meals from some of the designated "Hundred Years Stores" in the form of a kit.
"Since the Covid-19 outbreak, large groups of people haven't been able to come to my restaurant due to the restriction measures. However, with the meal-kit, our sales have been even higher than before the pandemic."
"The octopus hot pot is now ready. But with this meal kit, customers do not need to physically come all the way to the restaurant. Instead, they can enjoy the same meal in the comfort of their home."
The meal kit market has seen a significant boom, growing from just over a million U.S. dollars in 2017, to almost 170 million dollars in 2020.
Witnessing the rapid expansion, some leading distribution corporations have also jumped into the market.
Retail giants have opened both on and offline sections only for meal-kit products to meet surging demand.
They have focused on selling meal kits from the must-eat places in Korea.
"Our customers have found it fun, convenient, safe and cost-effective to cook well-known menus by themselves. Because the meal kit comes with fresh ingredients, more people have chosen the products over pre-cooked meals."
Sales skyrocketed during the pandemic, reflecting the high demand from customers.
"We consume meal kits more often since Covid-19 with less dining out. It costs me less money than buying all the ingredients by myself."
With the pandemic changing people's cooking and dining habit, the meal kit market is expected to keep growing for some time.
Seo Eunkyung, Arirang News.
#Meal_kits #restaurant #pandemic
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2021-06-04, 17:00 (KST)
