Hello I’m Ernie Massri, today we’ll talk about the true hidden power of customer satisfaction, and how it can make you money! Also, I'll tell you how to spot those company that provide exceptional customer satisfaction.

For those interested in the stock market, ETFs and even bonds, you might find this video really interesting, as customer satisfaction can be a variable that you can include in your analysis besides the traditional fundamental, and technical analysis.

How happy you are with a product or service can make the difference in many ways…if you’re satisfied with a product or service, you recommend the company to others, and that means new business for the company…which means more profits, and therefore increasing the value of its stock…just as we discussed in another video about Brand Equity.

I'll show you an example of two companies within the same industry, who score different in customer satisfaction. We'll compare their stock performance to see if Customer Satisfaction can make the difference, not only for customers, but also for stock investors!

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