Use Social Media in your FMCG and Beverage Marketing Strategy. This is not just a Social Media presentation, this is specific to selling more FMCG and beverages. It is an FMCG training course together with a social media marketing seminar. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com
This is a total Social Media Marketing strategy. You will see how Jorge Olson builds a Complete Social Media Marketing for an FMCG, a Beverage, using research, software, marketing, and a lot of know-how and creativity. #sales #beverageindustry #beverages #FMCG #cpg #wholesalebusiness
FMCG and Beverage sales are no longer just about distribution. You need to engage with the end consumer if you want to compete with Coke, Pepsi, and the big boys. You can't compete in distribution, but you can definitely compete in marketing, especially social media marketing.
You see, FMCG companies are already selling to all of the stores, you want to capture the consumer in order to sell your FMCG and beverages directly while establishing a connection with your end consumer.
Jorge Olson is an FMCG and Beverage consultant and author of the book Build Your Beverage Empire.
okay why will somebody need alliances in each state because you needed to sell if you are a spirit not every debit has it but if you are a spirit you need to be licensed / state sorry the better that's the way it how do I choose the social networks for my product what's your product tell me what your product is first and then and then I can recommend something there the generic the generic answer of course is far what LinkedIn then you and your LinkedIn to connect to everything else if you're creative you can use Facebook videos push the push to constantly the other networks yes you can push videos to lengthen yes you can push videos through through Facebook so you use videos that your creative as well that's a good idea i love video and and we produce videos or or clients live video by the way if you're going to be at a trade show is actually the mac let us know because we're going to film videos and interview so you can use in your social content to let us know call the office and let us know me better your phone and email if you're going to be at the mac put it so that we can schedule you for a video in the photo shoot let me go back so you can see my photo shoot and the same photographers which is mike my good friend gustavo he is a professional photographer and he will turn you into the into a star and i need that because he has turned a lot of people in to start into stars we have actually launched the career of several super models that are covered on top small and major major publications and trying to deal with some of the largest agency fifth grade she's going to be there taking professional or graphs or we rent a suite and we do that at the suite this is one of my this is the one that I chose for bit and I'm choosing it for for one of the next books as well but i have a lot it was a we took a whole shoot we did a whole shoot world for going to have our video equipment there so that we can interview you or or so you can have something you have you can have video for all of your channels or social media for sending distributors for consumers and some of them and there's a program that we're going to do we're going to do TV television national television so if you're going to be at the knack let it snow by the way max is a trade you the national association of convenience books if you're going to be there it's max online.com just so you know next national association of convenience stores nash online com let us know let us know that you're going to be there so we can schedule you in for the conference for the photo shoot and for the interview in the video shoot if you are going to be there as opens all the dates that you're going to be there if you're going to be there every day they're going to be there only one or two days also let us know let us know if you want to participate in one of our upcoming both we need case study we need interesting people it's all about the people we need case studies and we need interesting people and you can participate as a co-author and some of them or if you don't want that just as a case study again you can be a co-author and one of the books or a case study if you are a co-author you get a hardcover with yo.ur picture in the front so that you can share again with distributors with retailers with friends with brokers giving it gift etc Colby offers talk to cuddle me and give her your your toefl number your email make sure you let us know you're going to be there and then we can schedule you in it's always one day before or after so that we don't interrupt if you're going to have a booth let us know as well so we can take some photographs such a boost last year with there were five hour energy and I spend a whole the whole show at the five-dollar boobs we also have another boot for a client
