In the latest campaign, PUMA embarks on a nostalgic journey, taking viewers through the streets of Palermo, reviving the timeless story of Romeo and Juliet, reinterpreting it and bringing it back to Sicily with the presentation of the iconic PUMA Palermo sneakers.


Project: FOREVER.PALERMO
PUMA Project Leader: Katarzyna Wesławowicz @kasiawesla, Natalia Pelczar @nat_czar, Marta Tymińska @marta.tyminska.art, Wirginia Witkowska, Klaudia Bogdan

Agency & production: high&
Campaign concept: Piotr Kujda @pkujda / high&

Written and directed by Piotr Kujda @pkujda / high&
Director of Photography: Igor Połaniewicz @igor_polaniewicz_dop
Executive Producer: Piotr Kujda @pkujda / high&
Producer: Julia Guz @julkagusss / high&
Production Manager: Dominika Głuchowska @__domi_gluchowska

Edit: Kuba Tomaszewicz / match&spark @tomaschevich
Color Grading: Szymon Obrostek @szy_obrostek

Music: Kamil Holden Kryszak
Voice: Hugo Tarres

Fixer: Peppe d’Urso / Etna Productions
Location Manager: Camillo Cajozzo
Set Designer: Serena Romano
Props Master: Massimo Di Rocco @wayanka
Stylist: Joanna Opińska @joaninhe_
Stylist’s assistants: Giorgia Purpura @giorgiapurpura ; Simona Messina @simonamessina22

Music: Kamil Holden Kryszak
Voice: Hugo Tarres

Cast:
Sara James
Jann
Miriam Moretti
Sabrine Zahid
Janek Skała
Libero Renzi

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