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Instead of traditional watch hands, time is indicated by two ball bearings, one indicating minutes (top), and one indicating hours (side). These two ball bearings are connected, with magnets, to a watch movement beneath the watch face.The magnets make it so that even if the ball bearings are moved when touched, they spring back to the correct time with a gentle shake of your wrist.
The minimalist face of The Bradley Classic features raised markers at each hour. To increase tactile legibility, there is a triangular marker for twelve, and elongated markers for three, six and nine. The track on the inside of the markers indicates the minutes, and the track running along the outer edge of the watch face indicates the hours.
The Bradley is named after Bradley Snyder, an ex naval-officer. Bradley lost his eyesight in an explosion in Afghanistan in 2011. He competed in and won gold and silver medals in swimming at the 2012 Paralympics in London. Along with many visually impaired users, Bradley has supported and provided invaluable feedback through the development of this timepiece.
"I'm going to show people that I'm not going to let this beat me. I'm not going to let blindness build a brick wall around me. I am going to find a way forward."
For the visually impaired, the Bradley makes day-to-day life possible without drawing attention to their disability. For sighted users, it offers a unique and discrete way of telling time, whether you're in a business meeting, social luncheon, or dark theater.
