In this online course, you will learn about Yandex advertising products available on the Yandex.Direct platform and how to successfully implement them in your own advertising campaigns.

Anton Ivanov has 5+ years of experience in digital marketing in Russia / CIS markets, driving performance marketing campaigns for some of the leading worldwide fashion, retail and travel brands in this region. Currently, Anton is leading FowrardPMX's Moscow office, overseeing digital marketing projects for Russia / CIS markets while also leading Yandex Expert training sessions globally.

00:00:00 – 01:06:22 – Yandex core
01:06:22 – 01:44:01 – Bidding Strategies
01:44:01 – 02:22:16 – Overview of Yandex Products
02:22:16 – 02:50:52 – Reporting and Mass Changes instruments
02:50:52 – 03:08:45 – Ads for Mobile Aps

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