Check out this captivating video that explores how the luxury industry has experienced significant growth due to evolving consumer trends, generational preferences, and the impact of the global resale market.

At the forefront of this transformation, a new generation of consumers, including Millennials and Gen Z, is redefining what luxury means. They prioritize self-expression, view luxury goods as investment assets, and value cultural credibility, all of which have fundamentally reshaped how luxury is perceived and consumed.

The way we relate to luxury is a reflection of our evolving society, where personal satisfaction, self-expression, and conscious consumption take center stage. With the rise of social media and influencers, the role of communications and storytelling has become vital for brands to connect with consumers and build brand identity. Influencers play a significant role in shaping consumer preferences and driving trends within the luxury industry. The digital age has provided a platform for designers to showcase their creations and engage with a global audience, transcending borders and reaching consumers in various countries.

As times change, so do the desires and priorities of luxury consumers across generations. However, the core ambition of luxury goods remains steadfast—to provide a means of communicating a personal message. Brands have recognized the importance of accountability and transparency, ensuring ethical practices throughout their supply chains. They understand that in this interconnected world, consumers demand not only exceptional products but also a commitment to sustainability and societal well-being.

This must-see video will take you on a thrilling journey through the luxury industry, exploring its evolution in response to changing consumer behaviors and the increasing importance of second-hand market selling products not considered “used goods” but “unlimited destination products”. Under this new era, the “old” is the “modern new”. Join us and delve into the fascinating world of luxury.
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⏰ TIME STAMPS ⏰
0:00 - Introduction
3:50 – Chapter 1: Astonishing Boom - Not just the rich buying rich people's things
8:09 – Chapter 2: Who’s in the Driver's Seat – New Consumers
12:19 – Chapter 3: Popping into Pop Culture – Luxury Goods
13:59 – Chapter 4: Old is the Modern New – The Circular Economy
16:41 – Chapter 5: Center Stage – The Stage is All-Around
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