There are many small towns across America. Many of the residents that live there live work and die all in the same place they grew up in. Is this bad? Of course not, however if you want to get out, leaving a place like this a challenge. One of my friends, Mike Koenigs, found himself found himself in this situation. While he was a kid he taught himself how to code which ended up being his ticket out. The internet was just emerging, and he ended up moving out and starting one of the first digital marketing companies in the world. This decision had an unintended side effect- he caught the entrepreneur bug and soon sold his businesses and started up two software companies. Something didn’t feel quite right though and he needed to put on the breaks and completely start over.

"My first business cost me my first marriage" says Mike. "My second third almost cost me my life. And I really found what my own limitations were along the way, which was I wasn't good at managing the stress. I never enjoyed managing people I liked getting my hands dirty working with people. And also I got bored fast. That's the truth. And you know, the nature of business and the nature of life is it's very, very cyclical. So I'd say the most important thing was, I reached a point where I felt like I was dying inside if I kept on doing what I was doing. And I had to find a way to honor what I think was my soul. And my purpose along the way, and growing up in a little tiny town in Minnesota didn't teach us a lot about being honest with ourselves".

Often times not just entrepreneurs but also ordinary people fail to know their limits. We get caught up spending our most of our time doing what we find to be irritable and unenjoyable tasks. For Mike it was managing people and doing repetitive tasks. The good news is, there’s most likely someone in the world that enjoys doing what you hate- and they’re probably better at it too. We can learn a lot from Mike in this area. Once he discovered the value of this principle he completely reinvented himself- now he loves helping entrepreneurs do the exact same thing.

"If you could spend 99% of your time doing what you love to do and what you're best at that provides the most value to you and the people around you? that literally, as I like to say, gives glory to God gives glory to your Creator and honors your soul?"

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