Jeep is excited to announce the return of Tuscadero, a fan-favorite magenta paint color, in celebration of 4x4 Day 2024. This bold, deep magenta shade is making a comeback on the new 2024 Jeep Wrangler due to high demand. Bill Peffer, a top executive at Jeep, noted that around 30,000 customers had requested Tuscadero when it was first released in 2021. He expressed enthusiasm about reviving the Tuscadero option for the Jeep Wrangler to commemorate 4x4 Day 2024, highlighting the brand's commitment to responding to customer preferences.

Tuscadero joins a series of striking, limited-time colors such as Gobi, Gecko, Chief, and Nacho. These unique shades offer Jeep Wrangler buyers more ways to personalize their vehicles.

The 2024 Jeep Wrangler now comes in nine attractive colors, including the newly reintroduced Tuscadero, Anvil (a new option for 2024), Earl, Firecracker Red, Granite Crystal, Silver Zynith, Hydro Blue, Bright White, and black.

Available for order on the 2024 model at a suggested retail price of $895 in the United States, Tuscadero can be selected for various trim levels, including Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X, and Rubicon 392. Initially, buyers can match Tuscadero with either a black or body-color hardtop, or a black soft-top. Additionally, a Sky One-Touch powertop in Tuscadero will be offered later in the second quarter of 2024.

#Jeep4x4Day2024
#TuscaderoWrangler
#NewJeepColors
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