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Do you ever wish your brand could be as recognizable as Coca-Cola, Apple, or Starbucks?
Impossible, right?
Well, nothing is impossible, given enough time and… brand consistency.
People have almost unlimited choices in the marketplace today. But one element will get you to the front of people’s minds and stand out like Coca-Cola's font, Apple's logo, Nike's swoosh, and Starbucks' siren...
Steve Jobs knew this and kept the Apple design basically the same since its inception.
Brand consistency is the key that unlocks recognition, loyalty, and trust. It’s like your company’s North Star, guiding your customers home through a sea of choices, right to your doorstep.
Don’t believe me?
It’s not just the monster companies who have found success. Wells Fargo (same branding since 1852), Dropbox (recognizable navy blue box logo), and the World Wildlife Fund (won a trademark battle against professional wrestling) show that companies of any size benefit from brand consistency.
The point is, any company that wants to have long-term success needs to have brand consistency. Period.
But here’s the kicker that makes it worthwhile to you, oh dear reader: Research shows that consistency in branding can boost your revenue by a staggering 10%-20%.
That’s no small potatoes.
So, how do you wield this powerful tool? In this article, we’ll take you on a journey through 10 ingenious ways to enhance brand consistency and subsequently increase your revenue. You can click on any of the following sections to skip to the part that interests you most:
Brand Consistency Revenue Booster #1: Define and Communicate Your Unique Selling Proposition (USP)
Brand Consistency Revenue Booster #2: Maintain a Consistent Visual Identity Across All Platforms
Brand Consistency Revenue Booster #3: Create a Consistent Brand Voice
Brand Consistency Revenue Booster #4: Align Your Marketing Strategies With Your Brand Promise
Brand Consistency Revenue Booster #5: Offer a Consistent Customer Experience
Brand Consistency Revenue Booster #6: Develop Consistent Product Quality
Brand Consistency Revenue Booster #7: Regularly Evaluate and Update Your Brand
Brand Consistency Revenue Booster #8: Train Your Team To Represent Your Brand Consistently
Brand Consistency Revenue Booster #9: Leverage Consistent Brand Partnerships
Brand Consistency Revenue Booster #10: Use Technology To Automate and Maintain Consistency
Ready to learn the importance of brand consistency, increase revenue, and level up your brand game? Let’s do it! (And don’t forget to check out the accompanying video below. 👇)
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