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In this episode of Apparel Success, I breakdown the underlying reason why startup clothing brands struggle to get their first customers and followers for their clothing brand. The issue is that when you start a new clothing brand from scratch - you have 0 followers, 0 customers and 0 social proof. This leads to your clothing brand having low credibility, a poor perception and ultimately low trust. It is a "feedback loop" and a paradigm that you must claw your way out of.

The way out of this is to (1) be consistent, (2) have intrinsic value inside your brand, (3) be authentic and (4) do your best to create the perception that your clothing brand is already thriving. This will give your brand a much better perception and more credibility - leading to more followers and customers. Once you acquire followers and customers you enter a paradigm where it is easier to get sales for your clothing brand. Understanding this is the key to how to market your clothing brand successfully.

This video is for anyone starting a new clothing brand, clothing line, fashion brand, fashion line, streetwear brand, streetwear line, tshirt business, print on demand (POD), dropshipping and beyond!

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