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One of the best ways to identify your business's strengths and weaknesses is through doing a SWOT analysis. In this video, we will be covering how to do a SWOT analysis and why it is beneficial for your small business.

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According to numbers from Facebook in December 2020, nearly one-third (31%) of small businesses in the U.S. are currently not operational.

This was in large part due to the restrictions in place that affected many small businesses. 

Regardless of whether you’re operational or not, you’ve likely realized that you need to identify places...

...where you can be better prepared and can improve your positioning and readiness for new and emerging realities, trends, and customer needs. 

One of the best ways to identify these positions is by doing a SWOT Analysis. Let’s get into it!

Video Outline
Intro (0:00)
What Is A SWOT Analysis (1:50)
Why Do You Need To Perform A SWOT (2:05)
Who Should Be involved In The SWOT Analysis (2:41)
How To Perform A SWOT Analysis (3:51)
Establish Your SWOT Objective (4:42)
Gather Data, Research Competitors, Ask For Input (5:42)
Strengths (9:17)
Weaknesses (10:08)
Opportunities (10:34)
Threats (11:18)

// LYFE Marketing

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

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