Puerto Rican native, Manuel "Paco" Navarro, embarked on his U.S. career during the early 1970s, specifically from 1970 to 1978, making his mark in the bustling city of New York City. His journey in the radio industry began on the Spanish-language speaking radio station WJIT, which was intricately linked with the popular Mellow 92 WKTU, under the ownership of SNJ Communications.

Transitioning to July of 1978, a significant shift occurred within Mellow 92, as it transformed its tranquil "Mellowness" into a vibrant Disco format, aiming to boost its audience base and enhance overall ratings. In a strategic move, the management of SNJ Communications extended an offer to Paco, alongside G. Keith Alexander, to join the newly launched "Disco 92."
The primary objective behind this offer was to draw a diverse audience, leveraging the burgeoning Disco trend that was gaining momentum during that period.

The evolution of Disco 92 unfolded quickly, with the station swiftly superseding the longstanding radio powerhouse WABC-AM to claim the top spot in terms of listenership. Paco’s distinctive smooth Latin voice, coupled with his undeniable charisma, resonated deeply with millions of listeners over the subsequent seven years, solidifying his status as a genuine radio icon. His legacy endures as a testament to his profound impact on the world of radio, touching the hearts and souls of all those who tuned in. Rest in peace, Paco Navarro.

Special thanks to @EllisFeaster for the audio clip.
*Audio was Remastered for this channel.

#92ktu #PacoNavarro #Disco92

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