What is enlightened self-interest?
You can download my own copy of "Wealth of Nations" here:

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Did Adam Smith argue for self-interest or selfishness?
Here is his quote:

“It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest.” - Adam Smith

If you want to understand Adam Smith you have to understand what he wrote both in "Wealth of Nations", and his "Theory of Moral Sentiments"
Smith was an enlightenment moral philosopher and his thinking was influenced by the idealism of classical philosophy.
For example, Plato's examination of human motivation.
Plato argued against the idea below, an idea that many people believe today:

"For all men believe in their hearts that injustice is far more profitable to the individual than justice" — Plato, Republic, 360b–d

Similarly Smith believed people should act morally even when pursuing their self interest. This is different from selfishness, rather it is enlightened self-interest. Know the difference to argue for the defense of capitalism.

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