How do you approach negotiating anything, like buying a car? Do you go in aggressive and pushing? Everyone is intimidated by negotiating. If you really want to get a deal done, how do you approach it? Investor, entrepreneur, and business advisor Marc Portney tells product licensing expert Stephen Key that negotiation success really comes down to two things: Planning ahead, and taking fear away.

Marc explains why his strategy is different from others. If you have no fear, there's nothing to lose. Yes, that's easier said than done! That's true. But if you practice, you can get there. The minute you'r fearful, you change your behavior, and you cannot win. You have to be able to walk from a deal! Always. No is a very powerful word. Most people are scared to say no though. Where does the confidence come from?

How do you throw the first punch? Who should throw the first punch? Marc describes his strategy for winning hearts and minds and getting deals done.

Only after you've laid the groundwork should you come in with an offer — a reasonable offer!

If you've ever wondered how to negotiate a licensing agreement, this is the video to watch!

Stephen Key and Andrew Krauss are the world's leading experts on how to license a product idea. If you have an invention idea, this is the show to watch. Steve and Andrew are the cofounders of inventRight, a coaching program that has helped people from more than 60 countries license their ideas for new products. Visit [ Ссылка ] for more information and to join the one-one-one coaching program.

If you have questions about how to invent, how to be creative, design, how to do market research, prototyping, manufacturing, negotiating, pitching, how to sell, how to cold call, how to reach out to open innovation companies, licensing agreements, non-disclosure agreements, patents, copyright, trademarks, and intellectual property in general — subscribe to inventRightTV! New videos every week, including tons of entrepreneur success stories.

Inventing can be lonely, but you don't have to go it alone! Join the inventRight community for priceless inventor education, mentorship, support, accountability, hand-holding, honesty about the invention industry, and so much more.

Contact us at #1-800-701-7993 or [ Ссылка ].

This is the book you need to license your product idea: “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: [ Ссылка ].

This is the book you need to file a well-written provisional patent application: “Sell Your Ideas With or Without a Patent.” Find it here: [ Ссылка ].

Determined to become a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": [ Ссылка ]

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