Today we reacting to PolyMatter's The Grand Theory of Amazon.

00:00 Introductions.
04:51 Glitch in Amazon causes problem for popular sites.
09:54 Understand Jeff Bezos.
11:31 The snowball effect.
14:51 Customer obsession.
20:38 Amazon Empire.

Martin Henley
Hello there, my name is Martin Henley. This is the effective marketing content extravaganza. If you're new here, you won't yet know that I'm on a mission to give you everything you need to be successful in your business. Providing, of course, what you need to be successful in your business is to know more about and to be implementing much more effectively and enthusiastically your sales and marketing. Because if you're in business, you are in the business of having customers profitably. And sales and marketing is how you get to have customers profitably. So I'm here giving you everything I know about sales and marketing as part of the what the series I'm pulling in anyone I can find with experience to share with you so that you can be more successful in your business as part of the Talk Marketing series. We bring in Melanie Farmer every other week, and we look at the marketing news and speculate wildly about what that might mean for you in your life. And we look at the very best and the very worst of marketing content on the internet, which is what today is about. So if that sounds like it might be interesting or useful, I really hope it is because that's the idea, then you should take a second to Like share, subscribe, comment, get involved, because that's the kind of motivation we need to keep on this epic journey.

Martin Henley
Like I say, today is Reaction Time, we look at the very best and the very worst of marketing content on the internet. And there is a little bit of jeopardy to this, I've got absolutely no idea what I'm going to be reacting to. So this is a proper reaction. What has happened is Clay has put together the Claylist, there are six videos, one of which we'll be watching today, what we do is we go to random.org, and we roll the dice. And that will give us a number. Did that give us a number there we go, it's given us a number finally given us a number. So the number is number five, so we should check out video number five, which is here video number five.

Martin Henley
So the video is the grand theory of Amazon. Wow. Okay, so the grand theory of Amazon, does that come to me? No, it doesn't. Okay, so let's do it like that. So it does come to me camera Blackmagic Design, this should be camera. I don't know anything about Amazon. I'll be very honest with you. So I didn't know there was a grand theory of Amazon. I think if there is a grand theory of Amazon. I think it's customer centricity. I think Jeff Bezos is supposed to be really interested, I wanted to say maniacally interested in making sure that it's customers who get the very best deal on his business. So obviously, I'm an Amazon customer. Obviously, I have a view on Jeff Bezos a thought, I think it's really hard to be in that position and keep in touch with reality. So when he was thanking customers and customers and the Amazon staff for sending him into space, I thought that was really, really, really poorly judged. Because I don't think anyone who's bought from Amazon or anyone who works for Amazon has any interest in Jeff Bezos going into space. So, you know, interesting times 2022 I think we're thinking quite differently about these billionaires now. Amazon obviously is a phenomenal company. I'm not qualified or unqualified. I'm here. I'll judge if I want to judge. So let's go back. Let's just see what the grand theory of Amazon is. How long is this video? This video is 10 minutes and 30 seconds long. It has 2.4 million views. The channel is called Pollymatter. And they've had 192 million views and have 1.7 8 million subscribers. So this is interesting. We'll look at the comments afterwards and we'll see what's going on with the grand theory of Amazon.

Narrator
On February 28 2017. You might have thought the internet was down for hours without Netflix, Spotify, Buzzfeed Reddit, Dropbox, Pinterest, Imager, Leak, Tinder and 1000s of others, even the site that reports outages. That's embarrassing if the world was more productive that day. Now we know why our slash outside became just, you know, outside a shark hadn't bitten an underwater cable. Nor was it five, nine, just an Amazon engineers typo. Probably a stressful afternoon in Seattle, but also an impressive demonstration of the company's size and power. Amazon Web Services who so much of the internet that for many people, myself included, it basically is the internet. We know Amazon as an online store, company store there.

свернуть