When two companies combine their resources, connections and capacities to create a baby company, it is called as a joint venture. A well-defined business objective and thorough analysis of your potential co-venturer are crucial for success. Today we will tell you how to start a joint venture
The answer to this question cannot really be answered by a straight ‘Yes’ or ‘No’. In fact, I suggest that you delve deeper into your company to find out if you are ready to do this. First, it is important to look into your current business strategy. You can do this by employing a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis or PEST (Political, Environmental, Social and Technological) analysis. Why should you do this? This will help you assess the current state of your company and will help you decide on the direction on where you want to go. Next, you may want to do some competitor analysis. This can be as simple as visiting your competitor’s place of business or by looking into their existing business strategies. This will help you see if they are already doing some joint ventures to get by or they have skills that you don’t. This will immediately uncover some steps that they are doing that you are currently not doing. Once you find that, it can be your cue to move towards that direction. Third, you should also look inside your company. You need to assess how receptive your employees are to the idea of a joint venture and if they can easily adjust when it happens. Be clear about your expectations and outputs. This will put everyone in the same page and will ultimately help you reach your goals at a faster rate. Lastly, think about why you want to have a joint venture. Do you want it to expand your market? Do you want to do it so that you can learn new skills? Remember that joint ventures are not just for marketing. You can also use it for research and development. It is very important to be very specific on what you want before you proceed.

свернуть