This video of What Is A Good Click-Through Rate For Google Adsl will explain what a CTR is, why you want to optimize it and what a good click-through rate should be.
0:00 Intro
0:09 What is a CTR
0:40 Why does CTR matter?
2:20 What is a good CTR?
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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
Click Through rate is a very important metric in google ads and one that we recommend every google ads manager should spend time focusing on.
