Digitalization has enhanced the shopping experience of its customers by ‘bringing’ the store directly onto its device. One can easily browse the store without actually visiting it in person. Traditionally, customers used to visit the shops and malls to make their purchases, and shopping was restricted only until the working hours of a store; also, there were a limited number of buying options that the user had. However, with the advancement of Digitalization, shopping can be easily & virtually carried out. Online platforms have made it easier anywhere & anytime shopping. These online stores now have multiple brands in a single place, making it a convenient option for customers to look for the desired product.
00:12 – Shopping Then…
00:23 – Shopping Now…
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