In response to the shocking findings of an undercover investigation by Animal Equality, M&S is rolling out the “RSPCA assured” label across all the fresh cow’s milk sold at its supermarkets; a first for a major British retailer. But what does this new label assure us of exactly? And why would the Royal Society for the Prevention of Cruelty to Animals sign off on such an inherently cruel industry?

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Deadly Roulette Kevin MacLeod (incompetech.com)
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