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This video explains Paul Grice's Cooperative Principle. The Cooperative Principle explains how we can understand non-literal, indirect language like sarcasm and irony.
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Grice's Cooperative Principle: How to Mean More than You Say
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Bruce Lambert NorthwesternHow Communication Workshowcommunicationworks.comcomm studiescommunication studiescommunication skillssarcasmironyindirectnesspaul grice logic and conversationpaul grice maximsimplicature gricepragmaticspaul grice conversational implicaturecooperative principlemaximsquantity quality relation mannermaxim of quantitymaxim of qualitymaxim of relationmaxim of manner examplecooperative principle examplesimplicature