Overview of how to create a proper AB testing plan. You have properly heard the term "A/B testing" before and think its a great idea, but do you know how to properly build out and execute a strategy. This video give you a quick overview of:

1 - Review analytics data

2 - Determine your KPI’s

3 - Determine what and where to test

4 - Create hypotheses

5 - Prioritize those changes in order of greatest ROI

4 - Build out the test plans (audience, base lines, duration, etc)


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