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Read Nir's Indistractable: How to Control Your Attention and Choose Your Life
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Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Previously, he taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School, and he sold two technology companies since 2003.

For most of his career, Nir worked in the video gaming and advertising industries, where he learned and applied (and sometimes rejected) the techniques used to motivate and manipulate users. Nir writes to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.

Nir is an active investor; he puts his money where his mouth is by backing habit-forming products that improve lives. Some of his past investments include Eventbrite (NYSE:EB) and Kahoot! (KAHOOT-ME.OL), Anchor.fm (acquired by Spotify), Canva, Refresh.io (acquired by LinkedIn), Product Hunt (acquired by Angelist), Homelight, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside.

Although Nir received most of his education by earning an advanced degree from The School of Hard Knocks, He also received an MBA from the Stanford Graduate School of Business.

Please enjoy my conversation with Nir Eyal.

0:00 - Episode Teaser
1:27 - Researching Human Habits
5:55 - What is social media doing to us?
10:43 - "The Reptilian Brain"
12:51 - Pain Management
20:30 - Why do we stop ourselves from moving on?
23:30 - Controlling attention in a distracting world.
29:39 - Resisting distractions and building self-control.
41:57 - Why the to do list is the devil?
48:27 - Time management and productivity strategies.
51:01 - The Scientist Mentality
53:00 - Procrastination and goal achievement strategies.
1:04:45 - Nir's work

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Disclaimer:
The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the views or positions of Next Level Soul, its subsidiaries, or any entities they represent.

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