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In this video Heimler walks you through Unit 5 Topic 10 of the AP Government curriculum which is all about modern political campaigns. Over time campaigns have gotten way more expensive (due in large part to the lengthening of the campaign seasons) and way more complex. As a result of the latter, candidates hire a whole host of professionals to help run their campaigns.
![](https://i.ytimg.com/vi/qlfmZBuaa9c/maxresdefault.jpg)