More men are using makeup and grooming products than ever before. We visit Japan and China to explore the trends in this growing market.
The Next Wave Playlist
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About The Next Wave: Millennial Parents. Middle-Aged Men in Lycra. Eco-consumers. New demographic groups with a rising spending power. Brands are stepping up their game in addressing their consumer needs
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#CNAInsider #CNAInsiderLifestyle #Metrosexuals
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