Sales is tough - why not turn it around and let the customer sell you? Bestselling author Oren Klaff tells us how to approach customers and let them convince themselves to buy from you.

Its all about low neediness and putting the ball in the customer's court to close the deal. Making the customers think that it is THEIR idea to work with you. You aren't just selling them - they are selling you that its a good fit and they are a good customer.

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