To a creative group there is nothing sweeter than getting a brief that asks us to make something that is different from anything else in the space. For Puma Golf's flagship shoe, The Alphacat, that's exactly what we were asked to do. Our focus was to let the sprit and attitude of the shoe shine.We ditched the traditional formula of introducing tech features and listing benefits instead highliting the attributes of this unbelievable shoe with the swagger forward approach of a modern music video. The video reached millions of golfers helping AlphaCat become the best performing shoe of 2022 for the Puma Golf brand.

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