A creative idea is a tricky concept.
Multiple variations of the idea are great, however, they can also lead to inaccurate translations.
Consistency and flexibility are a must in marketing.
I devised the ‘Idea Formula’ to ensure that ideas are still connected with the strategy.
Let’s see how Caterpillar’s 'Built for Trials' campaign remained faithful to its strategy.
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⚡️ STRATEGY MATE - [ Ссылка ]
📙 100 CREATIVE IDEAS ON TINY BUDGETS - [ Ссылка ]
💡 10 BEST STRATEGY PAGES - [ Ссылка ]
How to Write A Creative Idea - Caterpillar
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