The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.
In this urdu/hindi tutorial i will show you what is cpc and ctr and how does this matters in Google adsense. CPC stands for Cost per click, in short money which you make/click is what CPC. Now, you might have noticed Adsense publisher talking more about CTR and less about CPC. If you are really serious about your Adsense revenue, you should, work more on CPC than CTR. Getting thousands impression on your ad won’t be of much help but a blog with good CPC with decent CTR can create a huge difference.
You may say that AdSense CPC (cost-per-click) rates will depends on the advertisers bidding (Automatic and Manual) for your site/blog. Accordingly, you have not directly control over the CPC rates and therefore you should have to care about some areas which indirectly helps to increase the CPC rates.
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