As of April 2024, LinkedIn Ads Connected TV (CTV) is now available in all campaign manager accounts. You can select the CTV campaign option by clicking the brand awareness objective and toggling the "Connected TV Only Campaign" option. This is an excellent opportunity for companies to target B2B audiences through CTV publishers. In this video I give a quick intro to CTV and the options within LinkedIn Ads.

LinkedIn CTV Article: [ Ссылка ]
LinkedIn CTV Specs: [ Ссылка ]

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00:00 Introduction
00:06 What is Connected TV (CTV)
00:31 New update: Connected TV campaign option is now available in all LinkedIn Ads campaign manager accounts
00:52 How to create a Connected TV campaign
01:29 Example of LinkedIn Ads Connected TV publisher lists
02:03 Adding Connected TV publishers to a blocked list
02:30 Connected TV and B2B audiences
02:56 A few notes about Connected TV campaigns
03:49 Connected TV ad specifications
03:58 Conclusion

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