These are all hopefully, remedial skills originating from the power five back in 2018. What’s important to know with this is how these three priorities actually make a difference in your account
Account simplicity allows for three vital priorities to be focused on:
First, Data integrity and the actionability of all statistical insight focus on a singular goal.
Second, or mitigating human error and leveraging machine learning for performance and scale.
Third, efficiency and investment, both with financial and human resources.
There are many many reasons why your account should be as simple as possible, and very few reasons why I should ever have more than two or three active campaigns ever.
CAPI should at this point be mandatory. Prioritizing the volume, value & integrity of the data that goes into a machine-learning platform, is one of the healthiest things that you can do. Facebook is only as smart as the information that you give it.
If you have not yet implemented this, it should be the very first thing that you do right away. If it feels daunting or too confusing, it is 100% worth your time to find a resource to do this for you. I also suggest you not only use this but also upload offline conversion data for all the micro conversions that occur throughout a customer journey.
Creative diversity is essential. There’s often talk about what is the best creative on Facebook right now. The honest answer is there is no such thing as the best, what you need is whatever you can do well, and consistently, that also benefits your account. That being said, if you only use one type of contact, either in format or concepts, you will only ever target a small fraction of one audience, even at broad.
Resources
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