Edra is pleased to accompany the Italian athletes to the Winter Olympics that will take place in Pyeongchang, Korea, from 8th to 25th February.
As already happened for the Summer Olympics in Rio de Janeiro, Edra was chosen by CONI as Official Supplier of Casa Italia to represent the Italian excellence in design, Another step on the path to a closer relationship between the company and the CONI in view of the wider project "EDRA for SPORT", which aims to bring together two worlds that share important values and bring together their respective excellences.
Casa Italia will be hosted in the Yong Pyong Golf Club in Pyeongchang, a modern chalet with wall-to-wall windows designed by the Italian architect Luca Galliano that allows a full immersion in the mountain landscape.
The concept of this edition, curated by Beatrice Bertini, is PROSPECTUM, or the three-dimensionality as a key to understanding the world and the ability to project forward: a theme that is dear to us and recalls the Renaissance tradition, also a common thread in the book "Our Story" published on the occasion of our thirtieth anniversary. Perspective was born in that historical period with Italian artists like Leonardo da Vinci, Brunelleschi, Masaccio or Piero della Francesca. It is not only a way of interpreting space but the intention to open up to points of view different from one's own, fundamental both for the Italian spirit and for the will of cultural exchange intrinsic to the Olympics. Perspective is also an essential element of design, for the designing as well as for the setting of the products.
Edra will be present at Casa Italia with the interior design curated by Claudia Pignatale of the Secondome Gallery and a selection of products representative of its collection: the Margherita chairs by Jacopo Foggini and the Pack sofa by Francesco Binfarè, winner of the Salone del Mobile Milano Award 2017 as Best Interior Design Product, in the Prospectum Square; the Gran Khan and Sfatto sofas by Binfarè and the Grinza armchairs by Fernando and Humberto Campana in the lounge; the Aster Papposus sofa and the Favela armchairs by the Campana brothers in the special Lounge Azzurri dedicated to the Italy Team to announce the World Ski Championships that will be held in Cortina, in 2021.
EDRA & Casa Italia are awaiting for you together with CONI to celebrate the sportive spirit and the excellence of Made in Italy.
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