Many non-fiction authors write a book to share an important message, leave a legacy, grow their speaking career, build their brand or get leads for their business. These are all great goals for a non-fiction book as books do a great job of achieving these goals. The big book marketing mistake that a lot of authors make is focusing on the wrong measurements and marketing tactics in order to achieve the goals. In this video, Book Launchers founder Julie Broad explains what this big book marketing mistake is and how you can set yourself up for author success.

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