APPLE VS FACEBOOK: THE END OF TARGETED FACEBOOK ADS?!?! (SMMA)

At around 13 mins I talk about attribution windows, the exact definition is defined below:

“An attribution window (or conversion window) is a defined period of time in which a publisher can claim that a click or impression led to an install. For example, an advertiser sets an attribution window of seven days.”

With Apple changing its IOS14 privacy policy. What does this mean for the future of Facebook ads and SMMA. What is the chunk of Facebook users which only use Facebook on their iPhone and how many will opt out of targeted ads? ALL COVERED IN THE VIDEO

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