Immediately following her tribute to David Bowie on the 58th Annual GRAMMY Awards at Staples Center, Los Angeles, Lady Gaga and Intel commercial aired on February 15, 2016. Instrumental version of Heroes by David Bowie served as the music track with narration "In the pursuit of great ideas, you just might find a hero..."

Lady Gaga spoke of the project and said, "Intel has enlisted Haus of Gaga to work together on a project that will showcase technology through creativity at the highest level. The partnership culminates in a ground-breaking collaboration that inspires to remind the world of the seed of innovation."

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