Get ready for a marketing disaster tale like no other. In this video, we uncover the incredible story of the Hoover Free AirTicket promotion and the company's $3.3M failure. In an attempt to boost sales and fight off the recession, the U.K. division of Hoover rolled out a buy-one-get-two-free promo offering free flights to Europe and America for every customer who spent over £100 on a Hoover product. But things didn't go as planned, and the campaign quickly turned into a nightmare.
You won't believe the greed, mismanagement, and poor decision-making that led to the demise of this once-great company. Whether you're a marketer, business owner, or just love a good hooky story, this video is not to be missed.
The lesson from all of this? Don’t over promise and under deliver, and certainly don’t offer to send all your customers to America for £120 each.
The worst sales promotion in history
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