Here at Top Notch Cinema, we know how important it is to create value in every element of a marketing strategy. Thanks to the video analytics tools in the previous chapter, it’s easier than ever to see how well your videos are doing online.

Knowing that your videos are performing well is always nice to hear but the real number any business owner or marketer wants to know about is the return on investment (ROI). The ROI of video can be anything from the number of views on your content to the actual dollar amount you make from sales they lead to.

More than 80% of marketers are happy with the ROI of video marketing campaigns.

Keep in mind, not all returns are created equal. Distribution channels like social media help ensure your video content is seen by a wider audience but they don’t always provide key details about leads or new customers who ultimately make a purchase.

While it’s not always easy to calculate a video marketing ROI, there are a few techniques that you can use to determine how effective your videos have been.

Learn how to determine the ROI of video by checking out our COMPLETE Video Marketing Guide: [ Ссылка ]

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