S4 E474 Rory Sutherland, Vice Chairman, Ogilvy UK; Author

00:33- About Rory Sutherland and his journey.
03:55- About your book, Alchemy: The Power of Ideas That Don't Make Sense.
07:20- To be brilliant you have to be irrational.
13:00- Maths behind creativity.
17:05- What goes into building a successful brand?
21:34- What do brands do to stay relevant for a longer period?
24:47- How are the new influencers adding value or creating a problem for brands?
29:50- How does brand communication change?

Rory Sutherland Is the Vice Chairman of Ogilvy Group in the UK. He also writes for The Spectator. His main job is to figure out how marketing works and how it can be improved.

00:33- About Rory Sutherland and his journey.
Rory Sutherland is a British advertising executive.
He is the vice chairman of the Ogilvy & Mather group of companies.
He writes a fortnightly column in The Spectator and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense.
Sutherland joined Ogilvy & Mather as a graduate trainee planner in 1988, having been inspired to join the advertising industry by British TV advertising of the 1980s.
He worked briefly in account management before switching to copywriting and becoming the creative director in 2001.

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